Spend with unclear results
The budget is going out every month, but nobody can say with confidence which campaigns produce leads or sales.
Google Ads · Microsoft Ads · Mineral, Virginia
Paid search that is built, tracked, and managed by one specialist.
I’m David Buckwalter, an independent PPC freelancer. I plan, build, and manage Google Ads and Microsoft Ads accounts for businesses that want someone senior working on the account directly, without being passed down to a junior team.
- You keep ownership of every account
- Conversion tracking checked before scaling
- Plain-language monthly reporting
Account structure
Your business goalLeads · Sales · Calls
Google Ads
- Search
- Performance Max
- YouTube & Demand Gen
Microsoft Ads
- Search (Bing, Yahoo, DuckDuckGo)
- Shopping
- Audience Network
Conversion trackingGA4 · Google Tag Manager · Microsoft UET
2 networksGoogle Ads and Microsoft Ads, managed side by side
1 contactThe person you talk to is the person doing the work
Your accountsAccess is granted to me; ownership stays with you
No trackersThis site sets no ad or analytics cookies
Common problems
What usually brings clients to me
Tracking that can’t be trusted
Conversions are double-counted, missing, or set to page views, so automated bidding optimizes toward the wrong thing.
Only running on Google
The same search demand exists on Bing, Yahoo, and DuckDuckGo, often at a lower cost per click, and it isn’t being reached.
Irrelevant search terms
Broad match and automation have drifted into queries that have nothing to do with the offer, and negatives were never maintained.
An agency that went quiet
Reports arrive, but the account history shows few real changes, and questions go to an account manager instead of the specialist.
Starting from scratch
A new business or new offer needs a clean account build with tracking in place from day one instead of fixing it later.
Services
Google Ads and Microsoft Ads, end to end
Each engagement covers strategy, setup, and ongoing optimization on one or both networks.
G
Google Ads management
- Search campaigns: keyword research, match types, ad groups by intent, responsive search ads, and assets
- Performance Max: asset groups, audience signals, brand exclusions, and search term review
- Shopping: Google Merchant Center setup, feed fixes, product groups
- YouTube and Demand Gen: video and image campaigns for reach and remarketing
- Display and remarketing: audience lists, frequency, and placement exclusions
- Local: location assets, call assets, and radius targeting for service areas
M
Microsoft Ads management
- Search campaigns: ads on Bing, Yahoo, DuckDuckGo, and partner sites
- Google Ads import: a clean import, then separate bids, budgets, and negatives for Microsoft’s audience
- Shopping: Microsoft Merchant Center and product feed setup
- Microsoft Audience Network: native placements on MSN, Outlook, and Microsoft Edge
- LinkedIn profile targeting: company, industry, and job function targeting for B2B
- UET tag: Microsoft conversion goals and remarketing lists
Conversion tracking
GA4, Google Tag Manager, enhanced conversions, Microsoft UET, call and form tracking, and offline conversion import.
Account audits
A structured review of settings, tracking, spend distribution, search terms, and missed opportunities.
Landing page review
Message match, form friction, speed, and mobile layout, with notes your developer can act on.
Reporting
A monthly report in plain language, plus a live Looker Studio dashboard if you want one.
Process
How an engagement runs
-
01
Intro call
We talk about your offer, margins, target customers, geography, and what a lead or sale is worth to you.
-
02
Audit and plan
With read access to your accounts, I review tracking, structure, and spend, then send a written plan with priorities.
-
03
Tracking first
Conversions are fixed or set up and verified before budgets change, so bidding has accurate data.
-
04
Build or rebuild
Campaigns, keywords, ads, assets, audiences, and negatives are set up in Google Ads and Microsoft Ads.
-
05
Manage and report
Search term reviews, bid and budget changes, ad testing, and a monthly report on what changed and why.
Why a freelancer
Direct work, without agency layers
Creators Hub is the name of my freelance practice. It is not a company or a registered agency. You work with me personally.
Creators Hub
Typical agency
Who works on the account
The specialist you spoke with
Often a junior team member
Who answers questions
The same person
An account manager
Account ownership
Always yours
Sometimes held by the agency
Number of clients
Kept small on purpose
Spread across a large roster
Engagements
Three ways to work together
Fees are quoted in writing after the intro call and depend on scope, number of campaigns, and monthly ad spend. Ad spend is paid by you directly to Google and Microsoft.
One-time
Account audit
A written review of an existing Google Ads or Microsoft Ads account, with prioritized fixes.
- Tracking and conversion setup review
- Structure, bidding, and budget review
- Search term and wasted-spend analysis
- Walkthrough call
Monthly
Ongoing management
Hands-on management of Google Ads, Microsoft Ads, or both.
- Weekly optimization
- Search terms and negative keywords
- Ad and asset testing
- Monthly report and review call
Project
Campaign build
A new account or a full rebuild, with tracking in place, ready for you or your team to run.
- Keyword and audience research
- Campaigns, ads, and assets
- Conversion tracking setup
- Handover document
Good fit
Who I work with
FAQ
Common questions
Are you an agency?
No. Creators Hub is the name I use for my freelance work. I work as an individual, not as a company or registered advertising agency. Agreements are made with me personally.
Who owns the ad accounts?
You do. Accounts are created under your business and billed to your payment method. You grant me access, and you can remove it at any time.
Is ad spend included in your fee?
No. Ad spend is paid directly by you to Google and Microsoft. My fee covers the work of planning, building, and managing the campaigns.
Why use Microsoft Ads as well as Google Ads?
Microsoft Ads shows ads on Bing, Yahoo, DuckDuckGo, and partner sites. Its audience is different from Google’s, and for many offers it adds conversions at a comparable or lower cost. The only way to know for your business is to test it with proper tracking.
Do you guarantee results?
No. No honest advertiser can guarantee a specific number of leads or sales. What I commit to is accurate tracking, careful setup, regular optimization, and clear reporting on what is and isn’t working.
Do you work with clients outside Virginia?
Yes. The work is done remotely, and I work with businesses across the United States.
What do you need from me to start?
A short intro call, access to your Google Ads and/or Microsoft Ads accounts (or permission to create them), access to Google Analytics or Google Tag Manager if you use them, and a clear description of your offer.
Contact
Request a free account review
Tell me about your business and your current ads. I reply personally, usually within one business day.
Mailing address BUCKWALTER DAVID 14907 CROSS COUNTY RD MINERAL, VA 23117-3308 United States
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Privacy notice
This website is operated by David Buckwalter, an individual, at the mailing address above. It does not use advertising, analytics, or tracking cookies.
If you send the contact form, your name, email, business details, and message are stored on the web server and used only to reply to your inquiry and discuss a possible engagement. They are not sold or shared for marketing. Technical logs, such as IP address and country, may be kept briefly for security and spam prevention.
To have your details corrected or deleted, send a request through the contact form.
Terms
Information on this site is general and does not create an agreement. Any engagement is confirmed in writing, including scope, fees, and duration.
Advertising results depend on many factors, including the market, the offer, the budget, and platform policies. No specific result is guaranteed.
Google Ads is a trademark of Google LLC. Microsoft Advertising is a trademark of Microsoft Corporation. Creators Hub is independent and is not affiliated with or endorsed by Google or Microsoft.